Company: United Way of San Diego County
Services: Concept Development, Digital Design
A lot of families in San Diego County struggle to make ends meet, and are working hard, but still falling short—so they need outside support. The interactive Short Fall game was developed to give folks an idea of what a day in the life of someone in this position can be like, so that they can better understand the often difficult choices these people have to make on a daily basis. The hope is that when people put themselves in someone else’s shoes, they will become less judgemental and more compassionate. This design was a Gold Winner at the 2016 SDX American Advertising Awards. To get the full experience, please play the game here.