Pretty Good Advice digital marketing campaign
Client: Leslie Blodgett
Services: Campaign Strategy, Art Direction, Social media paid ad and organic design, Print Design, Video production
Leslie Blodgett, Founder of bareMinerals
Called the “Queen of Beauty” and the most influential lone woman to impact the beauty industry since Estée Lauder by the New York Times, Leslie Blodgett introduced the masses to mineral makeup and in 1997 began selling bareMinerals' first line of products on QVC. Her book, Pretty Good Advice, featured 97 candid and entertaining insights on business, life, and beauty. Leading with humor—and often personal and surprising—Leslie wanted her book marketing campaign to reflect her quirky whit and colorful style, all while providing advice that’s pretty good.
